Posted by: The Amoeba | October 30, 2009

Unpunctuated

OK. I am curious.

No. Not Yellow. Or Blue. Or even George.

I’m curious about this fad that’s shown up in a lot of online (and, I presume, TV and print) advertising lately. The fad for running single words into two or more lines. I’d like to know where it came from and, if I step on it hard enough, can I kill it?

Like in the ads for the energy drink (not the most potent one, water):

TH
AT’S
G

Or the ones for the latest exercise in useless environmental handwaving:

HOPE
NHA
GEN

I can only assume that, late one fine 11th hour before a deadline on Madison Avenue, a stressed graphic artist tried to run too many letters into too small a text box, thereby:

A. Revisiting the joke about planning ahead that has to be at least as old as the wooly mammoth;

B. Reliving the experiences of a gazillion ten-year-old kids and their first experiments with fonts in The Software That Shall Not Be Named®.

The graphic artist, being desperate, pitched his broken-word “design” to the client – who bought it.

And now it’s spreading faster than H1N1.

It has to be stopped. Has to be, I say. Before it catches on in the blogosphere.

I mean,

CAN
YOU
IMA
G
INE
IF
SOM
EON
E
TRI
ED
TO
WRI
TE
A
WH
OLE
POS
T
LIK
E
THI
S?

Hey. Let’s try this out on Twitter …

  – O Ceallaigh
Copyright © 2009 Felloffatruck Publications. All wrongs deplored.
All opinions are mine as a private citizen.

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Responses

  1. I
    LO
    VE
    Y
    OU.
    Y
    OU
    AR
    E
    A
    NU
    T!

  2. LU
    G

  3. Thanks for discovering a new kind of annoying post. Sheesh. Why not make it a
    M
    eme
    ?

    M
    onday
    Mistypese
    t?

  4. Doug,

    u
    r
    bri
    lli
    ant!
    T
    han
    k
    u.

    This idea from Doug over at Waking Ambrose ….

  5. i have never seen those ads
    and
    ive not seen or heard of those movies

    curious george?
    yes

    am i dumb or somethin?

    i dont get it

  6. Nancy — click the links. ? And the whole point is, we don’t get it, either.

  7. Didn’t we have this lunacy on t-shirts, back in the eighties?
    REL
    AX

    etc.? It’s nearly as annoying as tHaT DuMbAsS aLtErNaTiNg CaPiTaLs thing…
    *sigh*

    Is this because we’ve all lost the individuality of our own handwriting, now that everything’s typed? Or what?

    • By the eighties, Susan, T-shirts had shifted from political to commercial messages, for the most part, so I stopped paying attention. Obviously means I missed a few things.

      Bad handwriting is old news. Games people play with typescript was new. Blame the Apple IIe …


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